We are seeking an Internet Marketing Specialist with strong web marketing skills to add to our Ecommerce team. This individual should have broad experience with email marketing, and online campaign management.

• Leads the site optimization and promotional efforts of the e-commerce website(s).
• Increases online sales and profits by building brand awareness and generating site traffic.
• Maximizes natural Internet search traffic including Google optimization and Adword optimization. Increases generation of inbound web leads.
• Tracks and measures online advertising programs and creates test strategies to optimize results.
• Participates in e-mail marketing campaigns including testing, mailing strategies, copy, design, file size growth, and results analysis.
• Develops and maintains processes, tools, and schedules for Internet marketing.
• Be a part of a strong and growing Ecommerce team working with the latest tools in an environment that encourages innovation. The Internet Marketing Specialist will work closely with Web Designers, Web Development, Marketing and Product Management to design and manage campaigns to drive new customers to a high-volume ecommerce website. The candidate should have knowledge about marketing the product information in creative and compelling ways.

Responsibilities

• Create targeted emails including product-oriented, customer retention and special opportunity campaigns.
• Tests all emails prior to delivery to ensure a positive customer experienceTests all emails prior to delivery to ensure a positive customer experience
• Develops segmented email campaigns in coordination with Product Management to identify products to be included in emails
• Writes and edits copy for email marketing campaigns
• Works closely with Web Designers to design the email marketing templates and customized email marketing campaigns
• Manages in-house email list and works in coordination with others to increase the number of subscribers
• Uses web analytics to gather information on the performance of email marketing campaigns and report back to management and other stakeholders
• Solid understanding of government regulations on email marketing CAN SPAM Laws

Requirements

• Requires a 4-year college degree
• At least 2+ total years of internet marketing
• At least 1+ years of email marketing
• At least 1+ years of web analytics
• Excellent organizational skills
• Excellent interpersonal skills
• Ability to organize and deploy marketing campaigns with limited oversight
• Beginner to Intermediate understanding of HTML
• Comfortable using web analytics tools to analyze and make recommendations regarding email marketing campaigns

Preferred Skills

• Experience in the healthcare products industry
• Experience marketing a high transaction ecommerce website

Education and/or Experience

• Requires a 4-year college degree
• At least 2+ total years of internet marketing
• At least 1+ years of email marketing
• At least 1+ years of web analytics

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