home |
webinars |
blog |
leadership |
clients |
strategic partners |
portfolio |
careers |
contact us |
embrace 2.0
Buxton and The Paquin Group join forces in healthcare retail market
FORT WORTH, Texas (April 9, 2005) - Buxton, a top source of customer analytics, announced the signing of a strategic alliance with The Paquin Group, a leading provider of healthcare retail consulting services.
The Paquin Group has worked extensively with healthcare organizations nationwide in educating executives on opportunities in retail, including the sales of convenience and healthcare products as well as traditional gift shop items. Buxton will provide psychographic data and its proprietary drive-time analysis to clients of the Paquin Group. This information will allow hospital executives to determine the best course for retail at their facilities.
The healthcare products market is one of the largest product retail niches with total annual sales approaching $350 billion annually. Currently, hospitals and healthcare organizations help patients identify the many healthcare products needed, but generally do not sell them. Many hospitals in the United States have very high volumes of traffic generated by patient admissions, visitors and staff. In many cases, this traffic is comparable to that found at traditional shopping malls.
"Our mission is to help our clients convert this high value traffic into financial benefit and improved patient outcomes," says Paquin Group CEO Tony Paquin. "We believe hospitals need to apply scientific analysis to determine if they should be in retail, and if so, to decide upon the best retail products for their customers. Buxton brings the necessary data to the process."
In the alliance with Paquin, Buxton will perform customer analysis to quantify the need for retail services in each healthcare facility. Buxton will also help determine what products to sell at each facility. "This alliance strengthens our place in the healthcare retail marketplace," says Buxton CEO Tom Buxton. "Our organizations strongly complement each other. Together, we will provide unsurpassed service to our clients."
Paquin and Buxton will cooperate in sales, marketing and healthcare industry initiatives for this venture.
About Buxton
Since 1994, Buxton has been the industry leader in customer analysis for the retail industry. Buxton draws from its database of over 100 million households to identify individual customer's lifestyles, behavior patterns and buying habits to accurately advise retail and restaurant chains where to locate new stores. Among its 1,000 clients are Pier 1 Imports, Bass Pro Shops, Hugo Boss, Dave & Buster's, Mimi Maternity and The Container Store. Fast Company magazine recently named Tom Buxton, president and CEO of Buxton, to its 2005 Fast 50. Each year, the magazine recognizes 50 remarkable people for their leadership and innovation.
About The Paquin Group
The Paquin Group is an alliance of industry leading experts and resources created to assist hospitals with the implementation of healthcare retail strategies. The company's core mission is to increase revenue opportunities and minimize risks for healthcare organizations. As expenses rise and Medicare reimbursement rates are pressured downward, new sources for non-reimbursed revenues are becoming essential to the financial viability of hospitals. The Paquin Group helps hospitals identify and implement these new retail revenue strategies.
About Paquin Healthcare Companies, Inc.
Paquin Healthcare Companies, Inc., through its subsidiary operations, is pioneering the development of distribution channels for healthcare-based retail products and services. Working in conjunction with major hospitals and other professional healthcare organizations nationwide, Paquin Healthcare is the nation’s leading provider of integrated and customized solutions for the implementation of healthcare retail strategies. As Medicare reimbursement rates continue to be pressured downward and expenses rise, new sources for non-reimbursed revenues are becoming essential to the financial viability of hospitals. Paquin Healthcare also organizes the industry’s premier annual meeting event for healthcare retail initiatives, The Healthcare Retail Conference.
Back to Press Releases >>
The Paquin Group has worked extensively with healthcare organizations nationwide in educating executives on opportunities in retail, including the sales of convenience and healthcare products as well as traditional gift shop items. Buxton will provide psychographic data and its proprietary drive-time analysis to clients of the Paquin Group. This information will allow hospital executives to determine the best course for retail at their facilities.
The healthcare products market is one of the largest product retail niches with total annual sales approaching $350 billion annually. Currently, hospitals and healthcare organizations help patients identify the many healthcare products needed, but generally do not sell them. Many hospitals in the United States have very high volumes of traffic generated by patient admissions, visitors and staff. In many cases, this traffic is comparable to that found at traditional shopping malls.
"Our mission is to help our clients convert this high value traffic into financial benefit and improved patient outcomes," says Paquin Group CEO Tony Paquin. "We believe hospitals need to apply scientific analysis to determine if they should be in retail, and if so, to decide upon the best retail products for their customers. Buxton brings the necessary data to the process."
In the alliance with Paquin, Buxton will perform customer analysis to quantify the need for retail services in each healthcare facility. Buxton will also help determine what products to sell at each facility. "This alliance strengthens our place in the healthcare retail marketplace," says Buxton CEO Tom Buxton. "Our organizations strongly complement each other. Together, we will provide unsurpassed service to our clients."
Paquin and Buxton will cooperate in sales, marketing and healthcare industry initiatives for this venture.
About Buxton
Since 1994, Buxton has been the industry leader in customer analysis for the retail industry. Buxton draws from its database of over 100 million households to identify individual customer's lifestyles, behavior patterns and buying habits to accurately advise retail and restaurant chains where to locate new stores. Among its 1,000 clients are Pier 1 Imports, Bass Pro Shops, Hugo Boss, Dave & Buster's, Mimi Maternity and The Container Store. Fast Company magazine recently named Tom Buxton, president and CEO of Buxton, to its 2005 Fast 50. Each year, the magazine recognizes 50 remarkable people for their leadership and innovation.
About The Paquin Group
The Paquin Group is an alliance of industry leading experts and resources created to assist hospitals with the implementation of healthcare retail strategies. The company's core mission is to increase revenue opportunities and minimize risks for healthcare organizations. As expenses rise and Medicare reimbursement rates are pressured downward, new sources for non-reimbursed revenues are becoming essential to the financial viability of hospitals. The Paquin Group helps hospitals identify and implement these new retail revenue strategies.
About Paquin Healthcare Companies, Inc.
Paquin Healthcare Companies, Inc., through its subsidiary operations, is pioneering the development of distribution channels for healthcare-based retail products and services. Working in conjunction with major hospitals and other professional healthcare organizations nationwide, Paquin Healthcare is the nation’s leading provider of integrated and customized solutions for the implementation of healthcare retail strategies. As Medicare reimbursement rates continue to be pressured downward and expenses rise, new sources for non-reimbursed revenues are becoming essential to the financial viability of hospitals. Paquin Healthcare also organizes the industry’s premier annual meeting event for healthcare retail initiatives, The Healthcare Retail Conference.
Back to Press Releases >>
ARCHIVES
The Retail Healthcare Revolution
The Definitive Book on Consumer Issues in Healthcare by Tony Paquin.
Now available on Amazon.com
The Definitive Book on Consumer Issues in Healthcare by Tony Paquin.
Now available on Amazon.com
Ranked #291
Paquin Healthcare Companies earned the position of #291 on the 2009 Inc. 500, the
fastest-growing private Companies in America.
Paquin Healthcare Companies earned the position of #291 on the 2009 Inc. 500, the
fastest-growing private Companies in America.

2009 Winner
Paquin Healthcare
was named winner of the 2009 eHealthcare Leadership Awards.
Paquin Healthcare
was named winner of the 2009 eHealthcare Leadership Awards.

