CEO of Paquin Healthcare Announces a Transformative Strategy for the Hospital Sector
Orlando, FL – December 9, 2008Paquin Healthcare Companies, Inc., the nation’s largest Retail Healthcare Consultancy, recently announced the launch of EMBRACE, an integrated eMarketing and Data Management Suite. According to Johnathan Robinson, Vice President of Online Development at Paquin Healthcare, “One of the key gaps in health system strategy is the ability to optimize patient and customer data to leverage incremental growth of reimbursed, as well as non-reimbursed revenue. Encounters with the health system often can be characterized as a series of disconnected patient visits or transactions.”

EMBRACE, a Paquin Healthcare Solution, will ultimately synthesize data inputs from a variety of patient and retail sources at the hospital. This valuable system can be effectively utilized for measurable customer conversion campaigns. “EMBRACE will create a cultural shift in the ways healthcare organizations interact with their patients and transform the healthcare industry as we know it today,” states, Tony Paquin, CEO. The value of a well executed Retail Healthcare Business Solution coupled with a strategic plan to engage consumers is currently uncharted territory in healthcare systems. The pioneers in this effort will genuinely differentiate their organizations from their closest competitors.”

About Paquin Healthcare
Paquin Healthcare, the nation’s leading specialist in healthcare-based retail, is an alliance of industry leading experts and resources created to assist hospitals in the identification and implementation of healthcare retail and online commerce strategies. The company’s core mission is to increase revenue opportunities and minimize risks for healthcare organizations. As Medicare reimbursement rates continue to be pressured downward and expenses rise, new sources for non-reimbursed revenues are becoming essential to the financial viability of hospitals.
For more information, visit http://www.paquinhealthcare.com

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