Paquin Healthcare Press Releases - Gloria Caulfield Joins Paquin Healthcare Companies as Vice President of Marketing

Gloria Caulfield Joins Paquin Healthcare Companies as Vice President of Marketing

Orlando, FL – September 3, 2008 – Paquin Healthcare Companies, Inc. today announced the hiring of Gloria Caulfield as the firm’s Vice President of Marketing. Caulfield brings with her more than seventeen years of progressive marketing experience in the health care industry.

Prior to joining Paquin, Caulfield held the position of Executive Director of Community Development for the Florida Hospital System. In this role, she directed Community Benefit, Community Relations, and Partnership Development for the largest admitting hospital in the country. In addition, she is credited for leading a successful marketing effort for the eighteen Centra Care Urgent Care Centers, a significant outpatient retail business for Florida Hospital.

“We are very pleased to have someone with Gloria’s depth of experience in healthcare as we expand our national leadership position in retail solutions for health systems” stated Tony Paquin, CEO of Paquin Healthcare Companies.

Immediate responsibilities will include promoting the brand of Paquin Healthcare among healthcare executives, as well as, creating innovative turnkey marketing plans which will enable clients to more quickly and successfully launch their retail programs.

Converting the reimbursement-based model of traditional hospitals and healthcare systems to a consumer retail-driven approach requires a comprehensive strategy. The healthcare-related products and services industry is estimated to exceed $500 billion per year and is expected to reach $1 trillion within five years. Hospitals are turning to this growing market to create new sources of non-reimbursed revenue.

“I look forward to leveraging my experience to create retail success stories within the healthcare industry,” stated Caulfield. A well managed retail strategy is a win for both our clients as well as their patients.”

About Paquin Healthcare Companies, Inc.
Paquin Healthcare Companies, Inc., through its subsidiary operations, is pioneering the development of distribution channels for healthcare-based retail products and services. Working in conjunction with major hospitals and other professional healthcare organizations nationwide, Paquin Healthcare is the nation’s leading provider of integrated and customized solutions for the implementation of healthcare retail strategies. As Medicare reimbursement rates continue to be pressured downward and expenses rise, new sources for non-reimbursed revenues are becoming essential to the financial viability of hospitals. Paquin Healthcare also organizes the industry’s premier annual meeting event for healthcare retail initiatives, The Healthcare Retail Conference.

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