Catholic Health East Announces Grand Opening of New Online Health Stores
Newtown Square, PA, Thursday, July 2, 2009 – Catholic Health East (CHE), a multi-institutional Catholic health system with facilities located along the east coast, cut the ribbon on four new online stores stocked full of medical and wellness products for patients in June. CHE, in partnership with Paquin Healthcare Companies, is launching the chain of online stores in eleven distinct markets throughout the remainder of 2009.

The virtual store carries a wide variety of products such as home health aids, post-surgical and rehabilitation products, fitness videos and accessories, pre- and post-natal care products, health books and even uniforms for employees. In addition, customers have the option for enrolling in a personalized e-newsletter which provides a patient communication tool customized with current news which addresses their highest medical priorities. Paquin Healthcare developed this online toolset to establish their hospital clients as the home for consumer health transactions in their region.

Sister Kathleen Popko, S.P., executive vice president, strategy and ministry development for CHE stated, “Catholic Health East is committed to extending its ministry of healing beyond the traditional medical encounter. We believe our patients will benefit, not only from our comprehensive care management process at discharge, but also from the array of health recovery products that can be acquired online, on our health facility’s website in a convenient and timely manner.” Customer engagement features are built into the ecommerce store, which enable the CHE regional health facilities to have a more focused communication strategy and thus more meaningful, ongoing customer relationships. The four CHE Regional Health Corporations launching online health stores in June 2009 include: Paquin Healthcare routinely consults with hospital executives to redefine the boundaries and business opportunity of the health consumer. As access to capital continues to shrink, there are a variety of strategic ventures that can be readily deployed without prohibitive upfront costs in order to develop new revenue sources and benefit other hospital core programs.

According to Tony Paquin, CEO of Paquin Healthcare Companies: “With today’s highly wired consumers, an interactive and transactional hospital website is one of the greatest untapped business development opportunities. As a company, we are especially pleased to be leading out on online solutions that put our clients ahead of the curve.”

Catholic Health East (CHE) is a multi-institutional Catholic health system, which is co-sponsored by nine religious congregations, and Hope Ministries, a Public Juridic Person within Catholic Health East. The System’s health ministries are located in 11 eastern states from Maine to Florida and includes: 34 acute care hospitals (including Mercy Hospital in Portland, Maine), four long-term acute care hospitals, 25 freestanding and hospital-based long-term care facilities, 14 assisted-living facilities, four continuing care retirement communities, eight behavioral health and rehabilitation facilities, 32 home health/hospice agencies, and numerous ambulatory and community-based health agencies. Catholic Health East facilities employ more than 54,000 full-time employees.

Paquin Healthcare, the nation’s leading specialist in healthcare-based retail, is an alliance of industry leading experts and resources created to assist hospitals in the identification and implementation of healthcare retail strategies. The company’s core mission is to increase revenue opportunities and minimize risks for healthcare organizations. As Medicare reimbursement rates continue to be pressured downward and expenses rise, new sources for non-reimbursed revenues are becoming essential to the financial viability of hospitals.

In addition, the firm is the health care industry’s leading educator in the area of retail. CEO Tony Paquin has written “The Retail Healthcare Revolution,” the definitive book on the subject. Additionally, the firm hosts the annual Healthcare Retail Conference, which this year will feature speakers from Wal-Mart, McKesson, Oracle and other leading companies.
For more information, visit http://www.paquinhealthcare.com

Media Contacts:
Maria Iaquinto, Communications Manager, CHE, 610.492.3730 (office) or miaquinto@che.org or Gloria Caulfield, VP, Marketing, Paquin Healthcare, 407.566.1010, ext 260 or 407.782.9787

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