Paquin Healthcare Announces Embrace America for Nation's Hospitals
June 30, 2009 - Orlando Florida — Paquin Healthcare Companies

Paquin Healthcare Companies, the nation's leading supplier of retail programs and services for hospitals, today announced an exclusive partnership program by offering a branded online commerce solution for hospitals. Embrace America was designed especially for hospitals committed to an Internet strategy in their community.

“All healthcare is local”, said Tony Paquin, CEO of Paquin Healthcare. “As consumers go online for health information and products, we felt it's important that they turn first to their local healthcare organization.” According to recent studies, the number of adults searching for health care information on the Internet has doubled in the last two years, from 30% to over 60%. Typically, a local hospital receives less than 1% of the online healthcare searches by people in their own community.

Embrace America will greatly assist hospitals in establishing their organizations as the ‘home for healthcare' on the Internet for their community, explains Paquin. Embrace America is offered to a single hospital in a market for an initial 12‐month period in order to give that hospital a competitive edge in their Internet market. Over 95% of Americans do not currently have a home for healthcare on the Internet and many experts agree that the next 12 months will be critical as consumers begin to choose their online healthcare ‘home'.

“A number of years ago, I chose Amazon to be my home for books on the Internet. It is a site that I trust and they have access to every book I could ever want and I've been there ever since”, stated Paquin. The same can be said for products and services ranging from music to travel to videos – except for healthcare.

Embrace America will give our hospitals the ability to firmly establish themselves as the Internet home for health care in their market”, said Paquin. Thirty five hospitals have already launched an online ecommerce store through Paquin's proprietary service. Contact the company to determine availability in your market.

About Paquin Healthcare:
Paquin Healthcare, the nation's leading specialist in healthcare‐based retail, is an alliance of industry leading experts and resources created to assist hospitals in the identification and implementation of healthcare retail strategies. The company's core mission is to increase revenue opportunities and minimize risks for healthcare organizations. As Medicare reimbursement rates continue to be pressured downward and expenses rise, new sources for non‐reimbursed revenues are becoming essential to the financial viability of hospitals.
For more information, visit http://www.paquinhealthcare.com

In addition, the firm is the healthcare industry's leading educator in the area of retail. CEO Tony Paquin has written “The Retail Healthcare Revolution”, the definitive book on the subject. Additionally, the firm hosts the annual Healthcare Retail Conference, which this year will feature speakers from Wal‐Mart, McKesson, Oracle and other leading companies.

For more information, contact:
Gary Paquin, Executive Vice President, Paquin Healthcare Companies (407) 566‐1010 ext. 211 or (407) 201-0600

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