Orlando, FL – 5/19/2010 – Paquin Healthcare Companies, Inc. today announced the launch of retail lab service offerings on EmbraceTM, their healthcare-industry ecommerce solution. The program will initially deploy through Paquin’s consumer test site, MedMarket. This new service gives consumers the opportunity to order from an array of medical and health lab tests to be administered at a local testing facility.

MedMarket is an ecommerce platform operated by Paquin for the express purpose of testing new business offerings that are available to their healthcare clients on the Embrace platform. The MedMarket site is used by the company to develop branding, marketing and operational processes for its new services.

Paquin Healthcare is a retail healthcare consulting and technology firm that offers Embrace, a custom-branded, turnkey ecommerce solution to client hospitals and healthcare systems. There are currently more than 65 hospitals and healthcare systems utilizing Paquin’s Embrace online solution.

“Paquin Healthcare’s new lab offering is a convenient, confidential, and 100% secure way to deliver medical and health testing directly to consumers,” says Tony Paquin, Founder and CEO of Paquin Healthcare Companies. “A growing number of hospital clients are interested in offering an expanding suite of healthcare products and services via the Internet. Ordering lab tests online is becoming very popular with consumers.”

Consumers that purchase a lab test from the service will receive an email containing confidential codes for the test they purchased, and directions to their local lab for the actual administration of the test. Consumers will not be required to fill out any paper work, or disclose the nature of their test at the testing facility. They will simply go to the location, provide their paperwork and required test sample, and return home to receive their results via a secure, confidential web site.

For more information on Paquin Healthcare’s lab testing service, or their ecommerce for healthcare solution, please contact Ben Paquin at ben.paquin@paquinhealthcare.com, or by calling (407) 566-1010 x214.

About Paquin Healthcare
Paquin Healthcare, the nation’s leading specialist in healthcare-based retail, is an alliance of industry leading experts and resources created to assist hospitals in the identification and implementation of healthcare retail and online commerce strategies. The company’s core mission is to increase revenue opportunities and minimize risks for healthcare organizations. As Medicare reimbursement rates continue to be pressured downward and expenses rise, new sources for non-reimbursed revenues are becoming essential to the financial viability of hospitals.